Beardbrand is an American men's grooming company based in Austin, Texas. It sells products for grooming and styling beards and mustaches. In 2014, Beardbrand founder and CEO, Eric Bandholz, appeared on an episode of the reality television series, Shark Tank.
Video Beardbrand
Company history
Prior to founding Beardbrand, Eric Bandholz worked as a financial advisor at Merrill Lynch in Spokane, Washington. Bandholz disapproved of the company's "no facial hair" policy and decided to leave in favor of starting a beard grooming company. In 2011, he attended a Startup Weekend event in Spokane where he met Lindsey Reinders and Jeremy McGee. The three would go on to launch Beardbrand in Spokane in early 2012 along with a complementary Tumblr blog, YouTube channel, and an online magazine called Urban Beardsman (a term, Bandholz coined).
Bandholz, Reinders, and McGee started with an initial financial capital of $8,000. None of them kept any profits from sales in the first 10 months of the company in an effort to keep it afloat. In January 2013, Bandholz was featured as a "beard expert" in an article for The New York Times. After the article was published, Beardbrand began aggressively marketing itself across several platforms like YouTube, Tumblr, and Reddit, and it also launched its online store.
The company relocated to Austin, Texas in 2014. On October 31, 2014, Bandholz appeared on an episode of ABC's Shark Tank in an effort to accrue more funding for Beardbrand. Bandholz asked for $400,000 in exchange for 15% of the company. After Bandholz gave his pitch, all five "sharks" (Mark Cuban, Robert Herjavec, Lori Greiner, Kevin O'Leary, and Daymond John) declined to accept his deal.
Maps Beardbrand
References
External links
- www
.beardbrand .com - www.youtube.com/user/TheBeardbrand
Source of article : Wikipedia
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